Our Vision

See yourself in our food.

Remember the first time you saw food from diverse cultures at your local grocery store?  For us it was exciting and validating to know that the needs of our community were being considered.  It also conveyed that the cuisine that we enjoyed at home wasn’t odd or weird, but that it was desirable and delicious to many people.  We felt seen. We want everyone to have that experience.

Our vision is to become a global producer of high-quality ethnic cuisine and a house of ethnic food brands. We want to share our products in a variety of retail stores and online so everyone can experience seeing themselves in our food.